Streaming is big in business, with millions of people watching online stars play their favorite titles every day. Millions of revenue can be earned for the lucky few who manage to build and maintain their audience. In a recent Twitch earnings leak, the Influencer Marketing Hub reported that PewDiePie was earning an estimated $40 million annually.
However, for every celebrity’s earning, there are thousands of others who earn very little. Earning a living from broadcasting requires a solid schedule and discipline, like a full-time job. If you want to do it professionally, you need to make some important decisions. This inevitably depends on whether you should stream on Twitch or YouTube.
Is Twitch or YouTube Best for Content?
While both can stream live, there are some key differences between them. YouTube is designed for pre-made videos, although it offers live streaming as well. So, if you are planning to create evergreen content along with streaming, perhaps making how-to guides and how-tos, YouTube might be the best option. Twitch is more suitable for live broadcasting, be it games, talk shows, or other forms of entertainment.
Which one is more stringent?
You should also pay attention to the type of content you are posting. Both platforms have strict rules about how people perform and behave on their platforms. Several prominent operators have switched from Twitch to YouTube due to content disputes.
PewDiePie himself made the move, as did the famous Dr Disrespect streamer. Unsurprisingly, many users have followed their favorite streaming channels to their new platforms, with many fans building communities around their favorite characters. According to competitive gaming site Win.gg, live streamers have been kicked out for showing clips of other banned members. Twitch has a reputation for weeding out even high-income earners without warning if they feel they’ve violated their terms of service.
Is Twitch or YouTube better for making money?
Both systems offer several ways for banners to earn money. When you get started, you can only make money on Twitch if you are invited to become a partner. The introduction of criteria is that you must broadcast for a certain number of hours each week. However, the total is not much, especially if you are hoping to make a living from it.
Both also allow creators to monetize ads, which reduces revenue for the ads they choose to display. However, including too many viewers may cause you to stop and go elsewhere. The alternative offered by Twitch is the affiliate links placed at the bottom of the screen.
Twitch also allows creators to receive tips and donations from viewers. Credit Donkey estimates that 500 regular viewers is the optimal amount to make money from this, with roughly $3.50 in revenue per 1,000 views. Although YouTube has a similar setup, donation is less prevalent in the culture of its platform.
Best platform for growth
Twitch audiences are often more flexible and will switch between videos as they search for entertainment. As a beginner, this can be an advantage when you are trying to build your audience. When planning growth, you should also consider your geography. YouTube is one of the most banned websites on earth, so you may miss out on a lot of potential followers or you may not be able to get started at all.
So Twitch is best to get started if you are only streaming. However, for more freedom, both in content creation and in terms of language and behavior, YouTube comes to the fore.