Rockstar Energy Drink announces multi-year partnership with gaming and entertainment organization NRG

“Being a part of the gaming community has always been a priority for us, and our partnership with NRG could not come at a better time as we are looking for innovative ways to continue connecting with our customers,” he said. Fabiola Torres, CEO of PepsiCo and Head of Marketing for the Energy Category. “We look forward to working closely with the team at NRG to develop new experiences for enthusiasts around the world.”

“We are thrilled to combine Rockstar Energy with NRG,” he said. Andrew Bones, Senior Vice President of Partnerships. “As gaming culture continues to evolve, having Rockstar Energy as a partner will allow us to build new and unique experiences for our fans around the world.”

on me June 16And NRG and Rockstar Energy will launch audio series. The annual music series will be shown live at NRG Hot Pockets Castle in Los Angeles and broadcast to viewers on Twitch via NRG. sound series Designed to facilitate a new cultural clash between gaming and music as NRG roster streamers will collaborate with up-and-coming artists to customize curated music experiences for their live streaming fan base.

starting sound series Down paymentAnd the NRG Fortnite Clix star has chosen music artist MILES to co-host and perform live during the event. Miles is a singer/rapper who hails from St. Louis, Missouriwho has amassed two million listeners and more than fifteen million streams on Spotify with the help of songs like “Mosh Pit”, “Desperados” and “What in Tarnation”.

As the exclusive energy drink for NRG, Rockstar Energy will also be involved in creating unique fan experiences for the NRG communities, including Apex LegendsAnd the fortniteAnd the Rocket LeagueAnd the brave , And the war zone. The brand will also create excitement for communities with access to personalized experiences, including the second season of Rockstar Energy Raidz™ A live stream that pairs NRG professionals and content creators to discover the most promising broadcasters on Twitch while engaging viewers in chatting through specials, including limited-edition lifestyle apparel and accessories. In addition, Rockstar Energy will be incorporated into NRG’s Pro Team Jerseys for Rocket LeagueAnd the climax, And the brave and create official warm-up equipment for all NRG team members.

NRG is a professional gaming and entertainment company known for its championship teams and innovative gaming lifestyle content. NRG is one of the most watched organizations in the world on Twitch and YouTube and is the most watched cross-platform organization in North Amarica. Founded in 2016, NRG has epitomized excellence in competitive esports and the best of gaming culture for the past half decade.

Follow @rockstarenergy and NRGgg on Twitter for more details on what’s next sound series.

About NRG
NRG is a professional gaming and entertainment company based in Los Angeles California. Founded in 2016, NRG has epitomized excellence in competitive esports and the best gaming culture across a number of different communities, including Apex Legends, Fortnite, Overwatch, Rocket League, Valorant, and more. Known for tournament teams and innovative gaming lifestyle content, NRG is the world’s most watched organization on Twitch and YouTube.

Currently, NRG-owned channels reach more than 50 m Monthly active users plus 75 m across their talent network. Their headquarters, known as The NRG Hot Pockets Castle, is an innovative fantasy factory for players located in Downtown Los Angeles, California. The organization’s sponsors and partners include 7-Eleven, the Army National Guard, ampm, BUFF, Nestle, Roccat, Turtle Beach and Therabody. For more information visit

About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces drinks that celebrate petty crooks who focus on their journey. With more than 20 Rockstar Energy products and five sub-lines available in retail and grocery outlets in more than 30 countries around the world, Rockstar Energy gives you a boost that’s bold, refreshing, packed with benefits and full of flavor. For more information visit

About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo . was created 70 billion dollars in net revenue in 2020, driven by a free drinks and convenience foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. The PepsiCo product range includes a wide range of fun foods and drinks, including many popular brands that produce more than 1 billion dollars All in estimated annual retail sales.

PepsiCo’s direction is our vision to be the global leader in convenient beverages and foods by winning PepsiCo positivity (pep+). pep+ is our overarching strategic transformation that puts sustainability at the heart of how we create value and grow by working within the boundaries of the planet and inspiring positive change for the planet and people. For more information visit

Click on Contacts

Rockstar Energy Drink:
Jassi Prieto LopezAnd the [email protected]

Identity Agency:
Josh PolresAnd the [email protected]

Sarah Circle GladstoneAnd the [email protected]

Source PepsiCo

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